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Effective landing page using minimalist approach

By February 4, 2020January 29th, 2021No Comments

A website’s landing page is described as a one-page website that propels users to visit for the purpose of directing the website’s traffic. Companies use landing pages to highlight a specific product, service, or feature. Landing pages prove to be one of the most effective tools to boost a company’s marketing online.

As a designer and artist, I always find that a simple and minimalist approach to a design project never goes wrong. I particularly like a landing page that uses a minimal design approach as it sends the message and purpose of the website directly to the users.

Over the years, designers have drifted away from the cluttered design approach to a more simple, straightforward design aesthetic. The use of meaningless complicated navigation systems, fancy backgrounds, and unnecessary features have been scratched off and reduced to its most basic form to aid on user satisfaction and ease of use, which has ultimately been the goal of designers, especially those that focus on UX/UI.

I have visited a few website with minimal landing pages and noticed that all of them has one purpose – to subscribe to or avail of a specific service. And, as simple as they look, I discern that all of the details have been carefully planned out and selected to create a specific feel and mood. One element either compliments or contrasts the other, which when put together, creates a bigger cohesive picture. This interesting mix drives users to avail of whatever service the website offers.

If we deconstruct a minimalist landing page, it goes down to three major elements: primary action, product/service overview, and alternative action. Webfx.com stressed out that to bring emphasis to these elements, designers must keep in mind the importance of visual hierarchy, effective use of color and typography, and minimal use of textual content.

Visual hierarchy refers to the strategic arrangement of contents in a way that the most important element is seen first. This can include the description of the service or the call to action buttons which when clicked, routes the user straight to the actual service.

Use of colors and fonts are also an integral to creating a minimalist design. For example, there are a strategic and universal way of using colors for call to action buttons – green is used for primary buttons, while blue is used for secondary ones. On the other hand, fonts and their size variation draw users eye and attention to the site’s points of interests, which is essential on highlighting information to users.

Lastly, users patience in reading information can be short and so, textual elements have to be kept to a minimum. Information should be straightforward and direct.

In summary, landing pages have to be goal-centered. Apart from its sophisticated value, the use of minimalism in creating landing pages not only elevates the aesthetic appeal of the page, but it has proven to attract more users and thus, boosts the overall value of the product.