Skip to main content
Design Insights

UX Principles to bear in mind for creating the best online user experience

By March 22, 2020January 29th, 2021No Comments

Over the years, the concept of a good web design has changed as web designers understand the importance of a pleasant online experience for their users. They have learned that the best website is not just about the aesthetic value of the webpage, but the simplicity and functionality of the entire web experience.

There are a number of principles that need to be considered to craft the best website and they all center in creating the best online experience for the users.

Know Your Users

Knowing and understanding your users is the first step to building a great website. It is important to have a deep knowledge of the users demographics, socioeconomic status, and educational background in creating the design elements as these are factors that affect the way they interact with the whole website. After all, the website is built for them, and so, their online needs and wants are paramount in creating the entire experience.

More importantly, the audience needs to have an emotional connection to the website. This is essential in order to create a deeper, more personal user experience. This can be done through careful selection of imagery, color palette, and interactive elements.

Creating a user-centric design means to involve users in each phase of the design process in order to create a product that is accessible and usable for them. It involves, not only creating a pleasing aesthetic lay-out, but carrying out an extensive research through investigative methods to understand the users’ needs. More than being user-centric, the design should also be goal directed. A goal directed design is one that focuses on the user’s behavior, past the product’s technical requirements, to create an experience that is meaningful and useful for the users. Putting both concepts together, a good digital product should be user centric and goal directed. More than its aesthetic value, the users need to grasp its significance and usability, otherwise, the product is not serving its purpose. Theories of interaction suggest that in order to build an interactive product, system, or services, the designer needs to consider the way the user thinks and make decisions, as well as the factors that elicit positive emotions (affective interaction).

Familiarity vs. Creativity

There is psychology behind crafting a website and it is dominantly related to a phenomenon called Mental Modes. As users jump from one website to another, they create a familiar interface in their minds which is retained to aid in convention. While this is vital to create a hassle free user experience, some creatives think that it ‘kills creativity’.

Therefore, a UX designer should find balance between user familiarity and creativity. Designers should be smart in using creative elements to establish emotional connection between the users and the website, but convention should not be sacrificed. Oftentimes, we possess a strong desire to channel our creative skills, adding elements one after the other so much so that we lose track of what our users feel and need. On the other hand, familiar elements without creativity is bland and boring.